Project: Packaging Design
Brief: To create a fun, exciting wholesome packaging design for a new sugar free children's breakfast range.
Solution: Using our illustrative skills, we hand drew designs of animals doing wholesome things together, to show good traits such as teamwork, generosity, focus, creativity and friendship. We didn't want it to look boring just because it was sugar free, so we kept it cheerful and colourful. We wanted it to be easy for parents to see immediately how these breakfasts are good for their children, so we list the benefits in the bottom left hand corner, as well as pointing out that it is instant and sugar free in the top right hand corner.
We loved working on this project, illustration is one of our biggest passions... next to design of course!