INTAKE FORM &
The following are questions designed to ensure that we get off to the right start and are on the same page. Tell me about the project you want us to work on together and the background behind your company. The more detail you can give, the better the insights I can receive that might feed into the design work that I create. At the bottom of the page are some extra exercises that will help to get to know you and your brand so that I can tailor the design effectively.
If you prefer, a downloadable version is available on request.
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This exercise helps us to find what feeling you want to leave your customer with, anytime they interact with your business. Think of your company as a character. What would their personality be? Every time a customer interacts with your brand, they should get a consistent feel for the character of your brand.
Make a big cloud of words (adjectives) that describe your team and your business or particular project.
I have found that this is also very handy to keep by your desk, and the desk of anyone that works for you so that they can refer back to it at any point and keep the copy writing, social media posts and graphics in alignment with the brand.
These words should be descriptive of either you, your business , or both (have a mix of all 3, this helps in getting a feel for the character of your business and yourself, which is helpful in putting yourself out there authentically through your business.) For example- Soul Full Design is positive, grounded, colourful, warm, unique. You can see these qualities reflected in my logo.
Aim to have at least 15 words, the more the better!
Here is my example:
In this exercise, we will take the time to discover subtle nuances that inform the way we present ourselves even more. By delving deep into this exercise we find out how there are many ways to be the words we listed in exercise one, and what way resonates best with us.
Create a list of all of the words from the word cloud exercise. At the top, write ‘What (business name) Is’.
Next, create a second column. At the top of it, write ‘What (business name) Isn’t’
In the second column, take the word from the first column and think of a word that is similar, but doesn’t describe your business. Some of these will be direct opposites of the word in the first column. However, you should try to explore the possibilities fully before you settle on an exact opposite, to get the most out of this exercise.
Here is my example:
This exercise supports us in getting clear about the aesthetics that we like and are drawn towards. It helps us to imagine how our business could look, and clarifies our aesthetic goals.
This is a vision board for how you would like your business to look, and anything that you enjoy the feel or look of. you can pull images from the internet, draw, collage, make a pinterest board of inspiring imagery (www.pinterest.com) A great tool for vision boarding if you’re short on magazines or craft supplies.
Spend some time dreaming, as if money and time were not an issue in the aesthetics of your business. See what comes forth, you may be surprised by what comes up, as we sometimes don’t let ourselves dream for the fear of not being able to make it a reality. If you would prefer, write down links to any websites you love the look of (blogs you love, people you admire, but keep in mind that it is the imagery/feel of how they are presenting themselves that you are looking at.
There are myriad ways to make your dream a reality, to start, you have to know what you want!